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Featured Stories

Beefshi Debuts in the Big Apple

Beefshi Debuts in the Big Apple

Beefshi was front and center in New York City’s Times Square this past March, as the North American Meat Institute (NAMI), a contactor to the Beef Checkoff, introduced the Big Apple to the new items created for the 2019 campaign.

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Experts Reveal the Truth about Beef Sustainability

Experts Reveal the Truth about Beef Sustainability

According to “Environmental Footprints of Beef Cattle Production,” a study recently published in the journal Agricultural Systems, widely accepted claims about beef cattle's environmental impact in the U.S. are often overestimated. 

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Beef. It's What's for Dinner. Brand Births Chuck Knows Beef.

Beef. It's What's for Dinner. Brand Births Chuck Knows Beef.

Chuck Knows Beef, the only all-knowing virtual beef expert powered by Google Artificial Intelligence, is here and ready to help consumers as their personal guide to all things beef.

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