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Featured Stories

STEM Educators Hit the Farm to Learn About Beef

STEM Educators Hit the Farm to Learn About Beef

This May, 2019, urban educators from around the nation traveled to Kansas and New York where they learned the principles of STEM (Science, Technology, Engineering, and Math) through the “On The Farm” experience.

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They Won't Know Unless We Tell Them

They Won't Know Unless We Tell Them

The Beef Checkoff is one of the beef industry’s greatest achievements, yet few of us talk about the many ways it has benefited producers since its enactment in 1985.

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Beefshi Debuts in the Big Apple

Beefshi Debuts in the Big Apple

Beefshi was front and center in New York City’s Times Square this past March, as the North American Meat Institute (NAMI), a contactor to the Beef Checkoff, introduced the Big Apple to the new items created for the 2019 campaign.

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