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Featured Stories

80% Say Checkoff Drives Demand for Beef

Producer Survey: 80% Say Checkoff Drives Demand for Beef

Survey says! The majority of beef producers are in favor of the Beef Checkoff Program and have consistently supported it over time. In fact, according to a recent independent study, 80 percent say the checkoff drives demand for beef.

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Beef. It's What's for Dinner. Brand Births Chuck Knows Beef.

Beef. It's What's for Dinner. Brand Births Chuck Knows Beef.

Chuck Knows Beef, the only all-knowing virtual beef expert powered by Google Artificial Intelligence, is here and ready to help consumers as their personal guide to all things beef.

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Beef Board Names New Officers

Beef Board Names New Officers

Cattle producers Chuck Coffey, Jared Brackett and Hugh Sanburg are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB). This officer team is responsible for guiding the national Beef Checkoff Program throughout 2019.

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