SEASON 10 OF NBC’S “AMERICAN NINJA WARRIOR” FEATURED LANCE PEKUS, A MUSCLE-BOUND CATTLE PRODUCER FROM IDAHO, HAMMERING HOME TO MILLIONS THAT BEEF IS A FOOD FOR STRENGTH. DIGITAL CONTENT FEATURED PEKUS SHARING BEEF-POWERED DIETS AND WORKOUTS, HIS PROUD BEEF- RAISING HERITAGE AND HIS MESSAGE ON RESPONSIBLE BEEF PRODUCTION. NCBA Spinach had Popeye, Beef has Lance Pekus RESULTS 75,000 strength page views on BeefItsWhatsForDinner.com + 8 million social media impressions + Pekus’ beef-boosting content reached 30 million consumers + 2 2 P R O M O T I O N S