BOLOGNA AND NEW RECIPES FOR SUCCESS A bologna promotion in conjunction with the Jacksonville Jaguars was a success, reaching millions of consumers and generating fresh perspectives about bologna and the many ways to prepare it. A special bologna sandwich developed for concession sales at the Jaguars’ home games has also been a hit — selling out at every game. NAMI won a platinum Hermes Creative Award for December’s Jacksonville Jaguars bologna promotion done in conjunction with the National Hot Dog and Sausage Council (NHDSC) on behalf of the Beef Checkoff. NAMI RESULTS Consumer reach generated through 400 media stories: 350 million + PROMOTIONS 6