THE NORTHEAST BEEF PROMOTION INITIATIVE (NEBPI), A SUBCONTRACTOR TO THE BEEF CHECKOFF, LAUNCHED A THREE-MONTH PANDORA ADVERTISING BUY AND A NEARLY FIVE-MONTH SOCIAL MEDIA CAMPAIGN, UTILIZING NATIONAL AND REGIONAL PHOTOGRAPHY AND CREATIVE CONTENT — AS WELL AS A NEW ANTHEM VIDEO FOR BEEF. IT’S WHAT’S FOR DINNER. NEBPI Driving Beef Northeast RESULTS 2.2 million Pandora and social media impressions across the Northeast + 139,825 video views + 78,000 engagements + 3 3 C O N S U M E R I N F O R M A T I O N