EARNED MEDIA HIGHLIGHTS BEEF. IT’S WHAT’S FOR DINNER. RELAUNCH The Beef. It’s What’s For Dinner. team worked with media to promote the relaunch of the brand and website. They secured placements in the Wall Street Journal, Omaha World-Herald, and Wichita Eagle, as well as numerous Wichita Eagle, as well as numerous Wichita Eagle, agriculture media outlets including BEEF Magazine, Capital Press, High Plains Journal, Drovers, and Feedstuffs. LEAN BEEF TOUTS BIG BENEFITS Research from Purdue University — co-funded by the Beef Checkoff program — found that incorporating lean red meat into a Mediterranean-style eating pattern can have positive effects. To promote these findings, the Beef Checkoff hosted a well-attended webinar. NCBA, a contractor to the Beef Checkoff, pitched stories to top-tier media, a radio media tour, and booked a segment on Celebrity Page TV. The Beef. It’s What’s For Dinner. campaign partner and celebrity chef, Dan Churchill, was also featured in two live cooking segments on FOX & Friends. NCBA NCBA RESULTS RE SULTS 114 million consumers reached in 2018 + Content shared: 22 local TV stations as well as Newsweek + 1,597 webinar attendees + 97 million total consumer impressions +