BEEF MEANS BUSINESS Funded by the Beef Checkoff, NCBA developed a four-minute video targeting chefs and foodservice operators. Chef Adam Hegsted of the Washington State-based Eat Good Group explained how beef is good for his bottom line. With a variety of restaurant concepts ranging from high-end to fast casual, Hegsted appreciates beef’s craveability and versatility, also touting the innovative ways he menus beef across his restaurant portfolio — such as the Wandering Table’s famous Spaghetti- Stuffed Meatballs and the Gilded Unicorn’s highly shareable Sparkle Burger. NCBA RESULTS Content has more than 130,000 impressions to date + CONSUMER INFORMATION 10