TO FURTHER PUSH THE EFFORTS OF THE VEAL QUALITY ASSURANCE (VQA) PROGRAM, FOUNDED IN 1990, A REVISED AND UPDATED CERTIFICATION PROCESS WAS IMPLEMENTED IN 2018 BY THE NORTH AMERICAN MEAT INSTITUTE (NAMI), A CONTRACTOR TO THE BEEF CHECKOFF. THE PROGRAM UPDATE WAS SPEARHEADED BY A TECHNICAL ADVISORY GROUP THAT INCLUDED VEAL FARMERS, VETERINARIANS, INDUSTRY EXPERTS AND KEY EXECUTIVES. NAMI A New Deal on Veal RESULTS U.S. milk-fed veal production complying with VQA: 95% + 4 4 I N D U S T R Y I N F O R M A T I O N