INDUSTRY INFORMATION 14 STATE TOP ADVOCATES The Beef Training and Engagement program hosted State Top Advocate training workshops for members from six Qualified State Beef Councils. The multi-day training events helped top advocates become even stronger ambassadors for beef by fortifying skills including communication strategies, beef nutrition, media interviews, live-streaming videos and handling tough questions. NCBA MASTERS OF BEEF ADVOCACY The Checkoff’s Masters of Beef Advocacy training course continues to grow. Thousands from the beef community have completed the five online lessons to strengthen their skills as advocates for beef, answering consumer questions about beef and how cattle are raised. NCBA RE SULTS 11,000+ course graduates since 2009 +