PRODUCER COMMUNICATIONS 18 A YEAR OF CHANGES AND NEW VISION In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives In the spring of 2018, a task force consisting of five producer representatives conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising conducted a formal request for proposal process to identify a new advertising agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result agency to support the producer outreach efforts of the Beef Checkoff. As a result of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse of these efforts, in 2019, the CBB will be working with Swanson Russell, a diverse branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. branding, marketing and public relations agency based out of Lincoln, Nebraska. INTEGRATION WITH STATE BEEF COUNCILS This year, there were efforts to work seamlessly with Qualified State Beef Councils so messaging could be extended and customized with local producers. The Beef Checkoff continues to work with states on their individual projects, providing design and production services, and other assistance. providing design and production services, and other assistance. providing design and production services, and other assistance. providing design and production services, and other assistance. CBB RESULTS 2018 efforts showed collaboration with 19 states + PRODUCER ATTITUDE SURVEY The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude The CBB continued the practice of conducting an annual Producer Attitude Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set Survey, the Beef Checkoff’s tool to receive input from producers and set benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The benchmarks for communicating with farmers and ranchers in the future. The results showed cattle families continue to have very favorable attitudes toward the Beef Checkoff program and have been very consistent in their support over time. Currently, about three out of four producers approve of the program. CBB RESULTS Overall approval rating is 5 points higher year-over-year* + CBB *According to the January 2018 annual Producer Attitude Survey.