1 3 2 PROMOTIONS BOARD MEMBERS CONSUMER INFORMATION 3-6 1-2 7-10 Helps enhance beef’s image by sharing nutritional data and other positive messages with media, food editors, dietitians, physicians and others who influence consumers’ food knowledge Includes advertising, merchandising and new product development, as well as training and promotional partnerships with restaurants and supermarkets that stimulate sales of beef and veal products Table of Contents