6 5 4 7 PRODUCER COMMUNICATIONS INDUSTRY INFORMATION RESEARCH FOREIGN MARKETING 17-18 11-14 19-22 15-16 Strives for an accurate understanding of the beef industry and helps maintain a positive cattle- marketing climate Develops international markets for U.S. beef through programs aimed at expanding market penetration, gaining new market access, improving global consumer perceptions and building trust in U.S. beef Provides the foundation for virtually all Beef Checkoff- funded information and promotion by providing the science related to beef nutrition, beef safety and pathogen resistance Informs producers and importers about how their Beef Checkoff dollars are invested