b'Sharing SuccessesSpring 2019 Program UpdatesWhat the Checkois doing to drive demand for beef.BEEF DEMAND EXPORT GROWTH INNOVATIONFinalgures in 2018 beef productionBeef exports grew 15% in 2018, addingThe Beef Checkorecently launched are expected to be up 2.8% from 2017more than $320 per head of fed cattle. 10 Chuck Knows Beef, an all-things- the second highest on record after$8 billion in beef export sales in 2018beef personality powered by Google 27.1 billion pounds in 2002and arewas due in a large part to beef exportsArti cial Intelligence.forecasted to be up 3.3% in 2019. 8 into new markets including Japan, Korea,Chuck Knows Beef can be found on Strong consumer beef demand isChinaand further expansion into11the web and mobile devices and through expected to continue through 2019 withCanada, Mexico and other countries. smart speakers by Amazon Alexa and the USDA predicting consumers in the11 USDA data compiled by the U.S. MeatGoogle Home. From recipes to cooking U.S. will eat 8.9% more beef this yearExport Federation tips and more, Chuck Knows Beef is than in 2015. 9Much of beefs demandyour go-to guyor robotfor all the is driven by ground beef and loin cutsNUTRITION & HEALTH beefy answers. Chuck can provide all the which are particularly popular withinformation found on Beef. Its Whats for consumers at the grocery store. 10 The checkoparticipated in the 2019 NBC4Dinner. at ChuckKnowsBeef.com.Health & Fitness Expo in Washington, D.C., 8 U.S. Department of Agriculture, November 2018 the nations largest gathering of health and 9 USDA ERS Livestock & Meat Domestic Data; USDA PRODUCER COMMUNICATIONS tness professionals in the U.S., to educate WASDE, July 2018 consumers on the nutritional value of beef.A January 2019 Producer Attitude 10 Tonsor, Schroeder, Creating and AssessingDuring the event, Cowboy Ninja LanceSurvey commissioned by the checkoCandidate Food Service and Retail Beef Demand Indices, January 2017. IRI/Freshlook, Total US MULOPekusa recurring contestant on the conducted and reviewed by a third ending 10/26/18; Categorized by VMMeat System television competition American Ninjaparty, independent researchrm Warriorwas an avid spokesperson for annually gauges beef producers SAFETY the nutritional bene ts of beef in the diet.awareness, overall sentiment and concerns about the program.On the forefront of the issue ofCONSUMER TRUST The surveys keyndings include:antimicrobial resistance in the human population and how our food suppliesTeam BEEF is a Beef Checkoproject 80% of producers say the Beef play a role in that issue, the Beefaimed at getting the word outCheckodrives demand for beef. 12Checkocongregated the 8th annualabout beefs nutritional bene ts by 72% of producers say they approve of Antibiotic Symposium in November 2018procuring athletes around the countrythe Beef Checko . 12attracting nearly 150 stakeholders fromto participate in running andtness 68% of producers say the Beef the One Health community includingevents in the name of BEEF, sparkingCheckoleads to greater pro tability experts from animal health, humanconversations and beef education. in their own operation. 12health and environmental health. Presently, there are nearly 40 athletes in the Northeast region alone who act as12 Luce Research, January 2019beef advocates through Team BEEF.Eighty percent of beef producers across the nation say the Beef Checkohelps drive demand for beef. Every year, an independent survey is conducted to determine beef producers awareness and overall sentiment and concerns about the checko . To read the full survey results, visit DrivingDemandForBeef.com.'