The Drive

The Drive is more than a newsletter. It is a movement to build a strong, trusting partnership with producers through listening, transparency and clear, direct communication.

Because communication is a two-way street, The Drive will make every effort to better understand what producers want to know about the Beef Checkoff program.

Through conversations and surveys with producers, we will gauge checkoff awareness and perceptions, as well as gain valuable insights about educational interests and needs. The Drive is all about YOU.

The Drive will establish an industry voice that will help educate producers, the media and other influencers about the facts.

We understand and appreciate the different ways you want to get your checkoff news. That is the beauty of The Drive. We will share these insights through collaboration at the state level, in print, online and utilizing social media channels. Keeping you connected to what matters to you, matters to us.

Welcome to The Drive!